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Top 20 reasons to have web presence
- To open a cheapest
24-hour, 365-days-a-year sales channel: A website
can serve many of people at any given moment. Think
about it! How many sales people do you need to serve so
many people from around the world every minute? How many
resources and money do you need to do so? Can you afford
opening a branch in every single city and town in the
whole world? You can't. Of course no body can! However,
you can get the same results using website. If you
compare the amount of money & resources you need to
spend to sell to the whole world with a website, the
price you pay to have your own website is absolutely
nothing. Isn't?
- To establish a
presence: No matter what your business is, you
can't ignore the 15 to 20 core people who currently have
access to the Inte
 rnet! In the very near future that
number will increase ten fold as new technology allows
non-computer owners to have access to the World Wide
Web. To be a part of that community, you need to be on
the Internet. Your competitors will be.
- To network: As
every smart business person knows, it is not what you
know; it's who you know. It is difficult to reach
decision-makers, but if that person approaches you, it
is infinitely easier to tell your sales story! The
Internet lets potential clients find you. "This is what
I do, where I am, and if you are ever in need of my
services, this is how to reach me".
- To make business
information available: Think of the Yellow Pages
ad. What are your hours? What do you do (or not do)? How
can someone contact you? Where are you located? What is
today's special? You can keep your customers informed of
every (changing) reason to do business with you on the
Internet.
- To serve your
customers: Making business information available
is one of the most important ways to serve your
customers. Allow your customers to find what is in stock
at your store. What colors are available? All this can
be done quickly and simply on the Internet.
- To heighten public
interest: You won't get Business Today or
Economic Times to write up your store opening, but you
might get them to print your Internet address if you are
doing something new and special. Even if you could get
Business Today or Economic Times coverage it wouldn't do
you any good if a potential customer across the country
could not visit your store which they can do if you are
on the Internet!
- To release
time-sensitive materials: What if your materials
need to be released no earlier than midnight next
Friday? With the Internet, the release is up to you.
Imagine the "hype" and anticipation one gets from the
announcement. "All materials will be made available on
our Internet site at 12:01AM Friday."
- To sell things:
Did you notice that this is not number one? Before
people become your customers they want to know about
you, what you do, and what you can do for them, which
you can do quickly and inexpensively on the Internet.
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- To make pictures,
sounds and film files available: What if your
product is great but people would really love it if they
could see it in action? Or they could see it in
different colors or frames? On the Internet, you can add
sound and pictures in color to your company's customer
information. No brochure will do that.
- To reach a highly
desirable demographic market: The type of people
using the Internet are college educated, making a high
salary, are familiar with technology, and are searching
for ways to satisfy their needs. Your business can tell
these people its story.
- To answer Frequently
Asked Questions (FAQ): Whoever answers the phone
will spend their time answering the same questions over
and over again. People getting facts before they deal
with you. Post these questions and answers on the
Internet and you will present your company as the
reliable source of industry information.
- To stay in contact with
salespeople: Your on-the-road or at-home people
get up-to-the minute information from postings on the
Internet in complete privacy and no long STD/ISD phone
charges!
- To open international
markets:. You may not be able to make sense of
the mail, phone, or regulation systems in overseas
markets, but with an Internet Home Page you can open a
dialogue with anyone anywhere as easily as someone
across the street, without the long distance postal or
phone charges!
- To make changing
information available quickly: Sometimes,
information changes even before it gets off of the
press. Electronic publishing changes with your needs
during the day. No printed or media piece can match this
flexibility.
- To allow feedback from
customers: You pass out a brochure, catalogue,
booklet, or advertise in the newspaper but it doesn't
work. No calls, no leads, no sales. What went wrong?
Well, just keep trying different things and eventually
you will find the right way. But this expensive process
is not an alternative for the small business person. For
the cost of a page of Internet programming, you can get
instant feedback while it is fresh in the customers
mind, without the cost and hassle of business reply
mail.
- To test market new
services and products: It is very expensive to
roll out a new product. Once you have been on the
Internet for a while, you will know what works and what
doesn't. You will also realize how inexpensive it is to
change your presence to fit your customer's needs. For
the cost of a page on the Internet you can have a
crystal ball into where to position your product or
service in the marketplace. Amazing. Isn't?
- To reach the media:
Media people are the most "wired" profession today since
they can get information more quickly, cheaply and
easily on-line. On-line press kits are becoming more
common. Digital text can be edited on tight deadlines.
All of your company items of interest can be made
available to the media on your Internet page.
- To reach the education
and youth market: If you have anything that you
can sell to young people be aware that soon most schools
and libraries will be connected to the Internet.
Anything you have that youth would be interested in
needs to be on the Internet.
- To reach the
specialized market: Sell fish tanks, art
reproductions, flying lessons? The Internet isn't just
computer nuts anymore. With 2 to 3 core people using the
Internet, even the most narrowly defined interest group
will be represented in large numbers.
- To serve your local
market: If you are located in a metropolitan area
there are probably enough local customers with Internet
access to make it worth your while. In rural
communities, there now is local-call access. You will be
surprised who is coming on-line.
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