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SEO Tips
SEO Tips For Longtail
Keywords
You hear
some incredible numbers on long tail keywords from the SEO
community, some say they account for over 90% of searches
and this does sound feasible. It’s being approached with
unbridled enthusiasm and spoken about as the ‘hidden
treasure’ in web traffic with people are putting themselves
up as experts in long tail keyword searches. A good look
over the Analytics accounts of clients however, shows a more
complex scenario.
It is also
not as simple as a few higher level keywords bringing in X
traffic and a long list of five, six or seven word phrases
bringing in one or two searches each, it tapers off slowly.
It also varies from site to site. If for instance, the
company behind the website has good brand recognition in the
market place, then quite probably 50% of searches will be
variations of the company name or company name and location.
For lesser known companies pulling generic keyword traffic,
the top five keywords may be bringing only 20% of searches
with the tail tapering down much more gradually.
But
whatever the mix for your website, the same old SEO rules
still hold true for long tail searches as they do for top
level keywords. It is important to be credible to Google, to
have quality links, a quality domain and good history
without any link abuse or cloaking techniques.
Most
importantly, content remains King. If you want to see how it
works, but a completely unique keyword combination in a page
you know will be indexed by Google. Then search that phrase
once it has been indexed. You should come up in number 1
position. It’s how teachers check student papers for
plagiarization and it’s how a site gets traffic from long
tail keywords – that phrase or many of the words in it are
in the content somewhere.
As with
everything, there is no shortcut to getting traffic from
long tail keywords, it is good content writing and careful,
ethical SEO work.
Top Six "Donts" to Avoid Getting Banned by Google
Is Your Website Banned by Google?
Lets take an hypothetical situation. Say You have a Website
that ranks top on Google, brings lots of traffic, and boosts
your business. You start to feel that the time, money, and
effort you spent on optimizing your site bring in the
expected results. You go to bed as a successful man with a
successful Website. But the next day, you wake up to find
out that your Website is nowhere to be found on Google!.
Your site is not listed for any of the top keywords, "link:www.yoursitename.com"
and "site:www.yoursitename.com" do not return any results.
Google has banned your Website! The traffic to your site
diminishes and your online business crumbles. Why did Google
ban your Website? The following may be one of the reasons
that attracted a ban by Google.
1.Duplicate Content
If you have the same content in multiple pages on your
Website or external sites, Google punishes your site usually
by lowering its rank or sometimes by banning it.
If you feel some Website is copying your content (you can
find such pages by searching for key phrases for which your
site gets listed), you can issue a warning to that site's
webmaster or visit www.google.com/dmca.html and notify them
that someone is infringing on your site's copyright.
2.Cloaking and Redirects
Cloaking is an unethical practice of creating different Web
pages for search engines and visitors. That is, webmasters
create meaningless web pages that are stuffed with highly
searched keywords. When the visitors click the link, the
site redirects them to a well-written meaningful page but
search engine spiders see the meaningless page loaded with
keywords and links, that has been designed to impress them.
Most engines today repeatedly speak out against cloaking.
Nevertheless, the practice continues to thrive, because the
engines have traditionally done a poor job of finding and
penalizing sites employing this technique. Just because
search engines are less effective in detecting cloaking, it
doesn't mean you will never be detected. Avoid cloaking and
redirects to protect your site from a ban by search engines.
3. Hidden Texts and Hidden Links
Hidden texts and hidden links are textual content and hyper
links that the readers cannot see, but will be seen by
search engines. In other words, these are generally links or
texts that have the same color as the background color of
the Web page. This is a trick whereby webmasters stuff the
Web page with invisible keywords and hyper links to improve
the page rank. Search Engines, these days, are getting
better at identifying hidden texts and links and consider
them as Spam, eventually banning those sites which use this
trick.
4. Keyword Spamming
Keyword Spamming is a practice of providing too many
keywords in the META tags and body text. The general
techniques today for keyword Spamming are repeating the same
word(s) and adding many unrelated keywords in the Meta tags.
If the spider detects it, well, you are asking for trouble.
5. Linking to Bad Neighborhoods
Reciprocal links are great for improving your rankings.
However, be careful and avoid joining "link farm" services
designed to artificially inflate your link popularity.
* Do not sell or buy links to artificially increase ranking.
* Do not link to any Web page that uses Spam techniques to
increase ranking.
* Do not join link exchanges that are designed to improve
ranking.
* Do not link to a site that has been banned by Google.
6. Machine-Generated Web Sites
There are sites that generate hundreds of Web pages that are
basically the same page repeated hundreds of times, but with
a few unique lines of text and unique title. Generally,
search engines are very effective at spotting this; and in
addition, all it takes for such a site being banned is a
competitor or a site user reporting your site to the search
engine.
7.Conclusion
Many search engines, including Google, consider the
above-listed techniques illegal. If you are caught indulging
in any one of them, you run the risk of attracting one of
the following penalizations:
* The page is red-flagged for closer inspection by a human
reviewer.
* The page's ranking is considerably reduced.
* The offending page is dropped from the engine.
* The entire site is banned from the engine.
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