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There are many benefits to being listed in the
organic results, but the ones to consider as a small
business are:
Efficient and Inexpensive Marketing – reduce your
business development costs significantly. After
you’re maintaining a high ranking, you’re basically
getting free traffic.
More traffic & ultimately more potential customers.
There’s a significant amount of research that says
people click on the organic results vs. the paid.
Numbers from 75-84% click on the Natural results vs.
16-25% clicks on the paid results are what’s
generally accepted in the search community**.
Get “decision makers” to click through to your
website. There are studies showing that “visitors
with a higher education” are clicking through to the
organic results vs. the paid ones
Long term traffic. You don’t need to pay to get
exposure after you finally rank in the top
positions. Month after month, visitors are clicking
through to your website because you’re in their
search path.
Improve your branding. Show visitors that you are
related to key phrases they are searching for.
You’ll earn respect from people by being the highest
ranking website for phrases people are searching
for. Imagine being the main site that shows up for
“best small business.” Consumers equate you as being
literally what they are searching for if you
constantly appear for that search.
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