This is our project process
overview. Get a better feel for how we handle
your project from start to completion.
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1. |
Analyze Your Project |
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The
first step towards creating a successful e-marketing
strategy for your company is an in depth analysis of
your organizations goals and needs.
Having a clear understand of your customer s and
business will help us to design the best site
possible marketing plan. This initial analysis will
also help to establish baselines and create tracking
metrics to help measure the effectiveness of your
new site and e-marketing plan.
Components of analysis
• Study of customer demographics
• Definition of Target Geographic Market Area
• Services and Products
• Average Transaction Size
• Cost of New Customer Acquisition
• Corporate Branding and Logo
• Current Marketing Plan
• Marketing Budget
• Current Online Presence |
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2. |
Make a Gameplan |
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In the second stage of our development process we
work closely with you to develop a custom plan
tailored to match your organizations needs and
budget. The success of any web project depends on a
clear assessment of both design and production
priorities.
In this stage we craft a timeline and define all of
the products components so that there is a clear,
detailed plan to work from. This plan will include
the definition of the sites foundational page
structure including a comprehensive explanation each
pages features and functionality. This ensures the
end design is exactly what you are looking for,
eliminating surprises and disappointment.
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3. |
Conceptual Design |
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It’s time to be creative! Keeping your brand’s
identity in mind our design team will create
lay-outs of your site.
Since a website is only as good as its functionality
our design team works to create simple, yet elegant
designs that focus on functionality and
professionalism. Throughout the design process our
creative team will update with images of the design
and using your input to create a final design that
exceeds your expectations
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4. |
Programming |
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With the completed site layouts and design our
programmers get to work coding your site to today’s
highest web standards ensuring your site is
compatible with all of today’s web browsers
including mobile phone browsers.
During this process our developers are always
focusing on coding your site to maximize its SEO
potential.
We will work with you to make sure that you have
enough unique, relevant content on your site to
allow Google, Bing and Yahoo! to index and rank your
site in the appropriate categories. If necessary we
will use our team of professional content writers to
give your site the polished, professional feel you
want. After all, a beautiful site isn’t worth
anything unless it produces results and captures
traffic.
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5. |
Project Review |
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During the production stage of the process your site
will be hosted on our server so you can track
progress and provide us with your feedback regarding
the functionality of the site. During this phase we
go through extensive beta testing to ensure that the
site is 100% functional.
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6. |
Launch |
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It’s go time! Congratulations, your new site is
ready for action!
In the final stage we take your site from our server
and put it live on the host of your choice. If you
are replacing an existing site we make sure that the
transition is seamless in order to prevent any
downtime. Not sure what host to use? No problem, we
can help you select one, or you can opt to host on
our shared server for only $15 a month.
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