Since the goal of SEO is to enhance a website and cause it to rank higher in search engines such as Google, Yahoo! and Bing, it makes perfect sense to create a website from the ground up that is SEO-friendly. The processes of web design and search engine optimization can work together smoothly and efficiently to benefit your business. Having a website that is beautiful to behold and easy to navigate just isn't enough if it isn't being fully indexed by the search engines and no one ever sees it.
Effective search engine web design includes these key components:
- Effective naming of URLs
- Relevant, thoroughly researched keywords
- Unique title tags, headings, alt tags
- Using HTML tags
- User-friendly navigation
- Quality optimized content
- Following all search engine guidelines
- 301 redirects where necessary
- Professional services and account management
- And 20 other features......